Author: Startup Espresso

  🐼 PAUL: (HTTPS://TWITTER.COM/PAUL_TIRBAN) It’s Paul.   🐿 FLORIN: (HTTPS://TWITTER.COM/FLORIN_MURESAN) It’s Florin. What are we grinding today?   🐼 So, Florin, we are back after quite a while.   🐿 Yeah, definitely.   🐼 What do you want to grind today and what we should discuss about since we’re back? I would like to be a little bit mean. What do you think if we roast a little bit how Food Panda acquired the Cloosh based hip menu startup.   🐿 Yeah, I think that we need to be mean, green, and obscene with this episode.   🐼 Yeah, because it was easy for us to order food at the office, and now it’s not anymore. So they hurt us personally.   🐿 Oh, yeah, that was really personal, to be honest. It was my top used app on the phone.   🐼 Don’t mess.   🐿 With our food. Yeah, and don’t mess with sushi, got it? You can’t ever mess with that.   🐼 And group ordering sushi because actually it all started from group ordering, which is funny.   🐿 I guess that was right for most cases, but in my case, I really liked using the app even just for myself.   🐼 So should we give a little bit of background for the listeners to know? Yeah, we should. There was that awesome startup, Hip Manual,...

  🐼 PAUL: (HTTPS://TWITTER.COM/PAUL_TIRBAN) It’s Paul.   🐿 FLORIN: (HTTPS://TWITTER.COM/FLORIN_MURESAN) It’s Florin. What are we grinding today? I know. Let’s grind the seasonality of business.   🐼 And since it’s the period in which everybody’s back to work, back to school, back from holidays, back to a co working space.   🐿 Back to a co working space, back to running around after investors, trying to stress them all day long. Hey, man, can you invest in my business? In my business.   🐼 Back to seeing money pouring in from the clients because finally they have money to spend. Or do they have money to spend after their holidays?   🐿 I think they don’t. How are their budgets actually after the holidays? I guess all this money goes spent on Lamborghinis and martinis and stuff like that.   🐼 I really hope to be a good month, but probably we can talk in, or if we remember in a future episode about how good this month was or not, and we could say that we are back to Startup Express because also we took…   🐿 Yeah, we’re finally back. We’re doing this right now.   🐼 Yeah. So seasonality of business.   🐿 What does that even mean? I mean, such a fancy word.   🐼 Well, if you’re in the fashion industry, it’s easy. In the winter,...

🐼 PAUL: (HTTPS://TWITTER.COM/PAUL_TIRBAN) It’s Paul.   🐿 FLORIN: (HTTPS://TWITTER.COM/FLORIN_MURESAN) It’s Florin. What are we grinding today?   🐼 We are grinding financials and how to be more disciplined as a founder. Florin, why do you think that it’s important for a founder to track cost, expenses, revenue streams, basically to track these toughs?   🐿 Well, in my experience, people don’t really like tracking anything, and they’re basically very happy to rely on blind luck. And it’s like if I’m tracking something and seeing that something goes wrong, that’s bad. And I want to get that feeling that everything is going good. And I think this is one of the main reasons why people don’t track anything.   🐼 Okay, so basically if I’m a founder that I have a lot of money, I don’t track some costs because if I have money to pay them, I don’t want to know and to see how much money I spend on coffee, for example, for the office.   🐿 Exactly. You do have the money right now and that’s all that matters.   🐼 Okay.   🐿 It’s a really great pitfall that I guess a lot of founders fall into, especially founders that have been funded by investors. They fall into this trap of not tracking anything and they basically have no idea if they’re generating cash or wasting cash.  ...

  🐼 PAUL: (HTTPS://TWITTER.COM/PAUL_TIRBAN) It’s Paul.   🐿 FLORIN: (HTTPS://TWITTER.COM/FLORIN_MURESAN) It’s Florin. What are we grinding today? Today we are getting to the essence of SEO and content marketing for startups.   🐼 Seo and content marketing for startups. So are you referring here how I should buy or hire an SEO expert or how I should develop SEO skills, or what are you referring to it?   🐿 Well, with today’s technology, you can actually do a lot of things on your own and without spending way too much time browsing forums or blogs to learn about SEO and also how to do content marketing. So you can do a lot of these things. You can do them on your own. And especially if you’re on a founder’s budget, then you will want to keep that money for yourself and not hire an expert who charges you $4,000 per month to do your SEO.   🐼 And how it’s happening, I guess, in SEO world, and you can confirm if it’s like this or not, you never are 100 % about the results. So you might pay an expert and actually.   🐿 Like.   🐼 Losing some money or a part of them without the expected results.   🐿 Yeah. And basically, you won’t get the results, as you said. And the thing is that you’re basically sabotaging yourself...

  🐼 PAUL: (HTTPS://TWITTER.COM/PAUL_TIRBAN) It’s Paul.   🐿 FLORIN: (HTTPS://TWITTER.COM/FLORIN_MURESAN) It’s Florin. What are we grinding today? Today, we’re going to talk about the types of events that entrepreneurs should go to. And then we are going to move on to founders clubs.   🐼 Founders club? Well, how are they different by conferences?   🐿 Well, they’re actually very different. They’re different from conferences. They are different from meetups. They’re different from drinkabouts and other stuff like that.   🐼 Let’s start by how would you define them?   🐿 How would I define a founder’s club?   🐿 Well, it’s a club.   🐼 I.   🐿 Guess that part was obvious. Founders go to it, but real founders, people who actually have a startup or are in the process of actually starting a startup, and not just people who are currently only discussing, evaluating their options or the other side of it, like just consultants, people who offer services to startups. They aren’t allowed in the founders clubs. So it’s exclusively for founders.   🐼 Not the events that everybody wants to go because they want to sell something to somebody else.   🐿 No. I wouldn’t even get the guys from Square Mile into my founder’s club, even though they make this great coffee that we’re drinking today.   🐼 Interesting. So if I’m a Haltech founder,...